Media Planning & Buying
Develop and manage direct response media strategies across major portals and ad networks, with campaign implementation, coaching, messaging guidance, landing-page review, and CRM strategy support.
Performance Media Strategies helps advertisers build measurable customer-acquisition campaigns across online and offline channels. From media planning and pay-per-call programs to live transfers, telemarketing, AI voice agents, and online lead generation, our performance-based approach aligns compensation with agreed results while reducing upfront media risk for businesses across the US.
Performance-based solutions connect advertisers with qualified prospects through coordinated media, call, lead, and optimization programs.
Develop and manage direct response media strategies across major portals and ad networks, with campaign implementation, coaching, messaging guidance, landing-page review, and CRM strategy support.
Reach interested consumers through radio, TV, print, internet, mobile, and call center affiliates, directing response activity toward calls, leads, and sales opportunities.
Transfer qualified prospects directly to advertiser call centers in real time, helping bridge the gap between online lead interest and immediate sales conversations.
Coordinate outbound telemarketing through call center affiliates connected with multiple media channels, supported by messaging optimization, landing-page guidance, and CRM strategy.
Use conversational AI agents to answer calls, engage prospects, qualify interest, answer questions, schedule appointments, and transfer qualified opportunities to sales teams.
Manage online acquisition through direct publisher relationships and major CPA networks, including strategy, media placement, landing-page creation, and CRM coaching.
Performance Media Strategies combines online and offline media expertise with direct-response campaign management to help advertisers generate qualified leads and new customers. Programs can include media buying, call transfers, lead generation, messaging optimization, landing-page guidance, and CRM strategy. The performance-based model is designed to reduce financial risk by aligning compensation with agreed campaign results for advertisers across the US.
A performance-focused partner for advertisers seeking measurable customer acquisition across multiple channels.
Compensation is tied to agreed results, helping align advertiser, agency, and vendor interests.
Founder Mark N. Dorf brings more than 25 years of online and offline media experience.
Publisher, portal, affiliate, call center, and media relationships support coordinated campaign development.
Campaign coaching covers messaging, landing-page efficiency, CRM strategies, and ongoing optimization.
Experienced media leadership supports measurable, partnership-focused campaign growth.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
A direct marketing business helps advertisers reach prospective customers through measurable, response-driven channels. Instead of focusing only on broad awareness, direct marketing programs are designed to generate identifiable actions such as calls, leads, transfers, or sales opportunities. Performance Media Strategies supports campaign strategy, media placement, lead generation, call programs, messaging, landing pages, and CRM guidance.
Talk with Performance Media Strategies about a performance-based campaign.
Share your campaign goals with Performance Media Strategies and discuss available performance-based direct marketing options.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.