Media Planning
Develop and manage direct-response media strategies across online and offline channels, using campaign knowledge, messaging guidance, and performance-focused optimization for final expense advertisers.
Connect with intent-driven final expense and burial insurance prospects through performance-based lead generation, live transfers, pay-per-call campaigns, and multi-channel media. Performance Media Strategies helps agencies and IMOs reach middle-income consumers responding to online, television, radio, print, mobile, and call center campaigns while aligning compensation with agreed results and reducing upfront advertising risk.
Performance-based programs connect final expense advertisers with interested consumers through coordinated media, calls, transfers, and digital campaigns.
Develop and manage direct-response media strategies across online and offline channels, using campaign knowledge, messaging guidance, and performance-focused optimization for final expense advertisers.
Reach consumers through a multi-channel network spanning radio, television, print, internet, mobile, and call center affiliates, with interested prospects calling directly for information or sales.
Connect qualified final expense prospects with advertiser call centers in real time, helping sales teams move from lead interest to an immediate phone conversation.
Manage digital campaigns through publisher relationships and CPA networks, including media placement, landing page creation, campaign strategy, and CRM coaching.
Coordinate outbound telemarketing through call center affiliates integrated with multiple media channels, helping deliver interested consumers and support lead and sales volume goals.
Use conversational AI to answer calls, qualify prospects, respond naturally, schedule appointments, and transfer qualified opportunities to the sales team.
Final expense and burial insurance sellers need consistent conversations with consumers who are actively interested in coverage. Performance Media Strategies combines direct-response media, pay-per-call acquisition, online campaigns, live transfers, and call center partnerships to connect advertisers with prospects. Campaign coaching can also address messaging, landing-page efficiency, and CRM strategy while compensation remains tied to agreed results delivered.
Build a final expense acquisition program around experienced media management and aligned campaign incentives.
Founder Mark N. Dorf brings more than 25 years of online and offline media and marketing experience.
Performance-based compensation is tied to requested results, helping reduce financial risk for advertisers.
Access relationships spanning publishers, CPA networks, portals, mobile, media, and call center affiliates.
Receive practical coaching on messaging, landing-page efficiency, CRM strategy, and campaign optimization.
Experienced media leadership supports campaigns from planning through optimization.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
The best final expense leads are prospects who have expressed relevant interest and can be connected with an insurer, agency, or call center through a suitable campaign model. Depending on your operation, that may include inbound pay-per-call opportunities, live transfers, online leads, or calls generated through radio, television, print, internet, mobile, and affiliate channels. Lead quality should be evaluated against your agreed campaign outcomes.
Talk with Performance Media Strategies about a performance-based acquisition program.
Tell us about your audience, sales operation, preferred lead format, and campaign goals to begin a consultation.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.