Media Planning Buying
Develop and manage direct-response media strategies across television and other channels, using campaign knowledge, publisher relationships, and performance goals to guide placement and optimization decisions.
Discover performance-focused TV media advertising strategies designed to connect brands with interested consumers and measurable outcomes. Performance Media Strategies combines more than 25 years of media experience with direct-response planning, multi-channel buying, pay-per-call campaigns, and campaign optimization. From television placement to lead transfer programs, the approach helps advertisers manage risk while building qualified customer opportunities across the U.S.
Performance-focused services connect television advertising with direct-response campaigns, qualified leads, call transfers, and measurable customer acquisition.
Develop and manage direct-response media strategies across television and other channels, using campaign knowledge, publisher relationships, and performance goals to guide placement and optimization decisions.
Reach interested consumers through a multi-channel network spanning TV, radio, print, internet, mobile, and call center affiliates, with campaigns built around lead and sales volume goals.
Connect qualified prospects directly with advertiser call centers in real time, helping move interested consumers from media response into immediate conversations with sales teams.
Coordinate outbound telemarketing through call center affiliates integrated with TV, radio, print, internet, and mobile campaigns, supported by messaging and CRM strategy guidance.
Use conversational AI voice agents to answer calls, qualify prospects, respond to questions, schedule appointments, and transfer qualified opportunities to sales teams.
Manage online lead campaigns through publisher relationships and CPA networks, including campaign strategy, media placement, landing pages, and CRM coaching on a performance basis.
Television advertising can create broad awareness, but direct-response execution helps connect that attention with meaningful customer action. Performance Media Strategies combines TV placement with pay-per-call, live transfers, call center partnerships, online lead generation, and campaign coaching. Its compensation model is tied to agreed results, helping align advertiser, agency, and vendor interests while supporting qualified lead generation across the U.S.
A direct-response partner focused on connecting media activity with advertiser outcomes.
Founder Mark N. Dorf brings more than 25 years of experience across online and offline advertising channels.
Compensation is tied to agreed results, helping reduce financial risk and align campaign incentives.
Publisher, network, portal, and call center relationships support campaigns across TV and additional channels.
Campaign coaching covers messaging, landing-page efficiency, CRM strategy, and ongoing optimization advice.
Experienced leadership guiding measurable, performance-based media campaigns.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
TV advertising costs vary based on factors such as media placement, audience, campaign scope, creative requirements, and response goals. Performance Media Strategies focuses on direct-response campaigns and may structure compensation around agreed results rather than traditional upfront arrangements. A consultation can clarify the intended audience, call or lead objectives, media mix, and performance model for the proposed campaign.
Talk with the Performance Media Strategies team about a results-focused campaign.
Contact Performance Media Strategies to discuss your audience, response goals, media channels, and performance-based campaign options.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.