Online Lead Generation
Build and manage online lead generation campaigns through publisher relationships and CPA networks, including strategy, media placement, landing pages, and CRM coaching tied to delivered results.
Performance Media Strategies helps advertisers generate qualified leads and customers through performance-based media planning, online campaigns, pay-per-call programs, live transfers, outbound calling, and AI voice solutions. With experience across online and offline channels, the company aligns campaign strategy, media placement, messaging, landing pages, and CRM guidance with agreed performance outcomes while helping reduce upfront financial risk.

Performance-based lead generation programs connect campaign strategy, media placement, qualified prospects, and sales conversations.
Build and manage online lead generation campaigns through publisher relationships and CPA networks, including strategy, media placement, landing pages, and CRM coaching tied to delivered results.
Develop direct response media strategies across multiple platforms, combining campaign implementation, messaging guidance, landing page recommendations, CRM strategy, and ongoing optimization support.
Reach interested consumers through a multi-channel pay-per-call network spanning radio, TV, print, internet, mobile, and call center affiliates to support lead and sales goals.
Transfer qualified prospects directly to advertiser call centers in real time, turning online lead interest into immediate conversations between buyers and sales teams.
Coordinate outbound telemarketing through call center partners and multiple media channels, with messaging, landing page, and CRM guidance designed to support lead quality and volume.
Use conversational AI voice agents to answer calls, qualify prospects, respond to questions, schedule appointments, and transfer qualified opportunities to sales teams.
Performance Media Strategies connects advertisers with qualified prospects through coordinated media, digital campaigns, phone programs, and conversion support. Its performance-based model ties compensation to agreed results, helping reduce advertiser financial risk. From campaign development and media buying to live transfers, landing page guidance, CRM strategy, and AI-assisted calling, the company supports the full customer-acquisition path.

A results-focused partner for advertisers seeking measurable customer acquisition and lower media risk.
Compensation is tied to agreed results, aligning advertiser, agency, and vendor interests around campaign performance.
Founder Mark N. Dorf brings more than 25 years of experience across online and offline advertising channels.
Publisher, portal, CPA network, mobile, broadcast, print, and call center relationships support varied campaign strategies.
Campaign coaching covers messaging, landing-page efficiency, CRM strategy, and optimization throughout the program.
Experienced media leadership supports strategic, hands-on campaign management.

Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
A lead generation agency helps businesses attract, identify, and deliver potential customers through marketing campaigns and customer-acquisition programs. Services may include media planning, online advertising, landing pages, pay-per-call campaigns, live transfers, outbound calling, and CRM guidance. Performance Media Strategies focuses on direct-response programs designed to connect advertisers with qualified prospects while aligning compensation with agreed campaign results.
Discuss your campaign goals with a performance marketing specialist.
Share your goals and campaign needs to discuss a performance-based customer-acquisition approach.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.