Direct Response Media
Develop and manage direct response media campaigns across online and offline channels, using messaging, placement, and campaign guidance to support final expense customer acquisition.
Connect final expense and senior life insurance prospects with your sales team through performance-based live transfers and qualified lead programs. Performance Media Strategies combines pay-per-call expertise, multi-channel campaigns, real-time call delivery, and hands-on optimization to support measurable customer acquisition while helping advertisers reduce financial risk and focus on conversations with interested consumers.
Performance-based lead generation and live transfer solutions designed to connect final expense advertisers with interested prospects.
Develop and manage direct response media campaigns across online and offline channels, using messaging, placement, and campaign guidance to support final expense customer acquisition.
Connect final expense advertisers with interested consumers through a multi-channel pay-per-call network spanning radio, TV, print, internet, mobile, and call center affiliates.
Transfer qualified final expense leads directly to advertiser call centers in real time, helping sales teams move from consumer interest to an immediate phone conversation.
Manage outbound telemarketing campaigns through call center affiliates, combining lead generation and call transfer capabilities with messaging and CRM strategy guidance.
Use conversational AI to answer calls, qualify prospects, respond naturally, schedule appointments, and transfer qualified opportunities to the sales team.
Manage online campaigns through direct publisher relationships and CPA networks, including strategy, media placement, landing page creation, and CRM coaching.
Final expense advertisers need more than form submissions—they need meaningful conversations. Performance Media Strategies delivers qualified leads and live transfers through coordinated media, publisher, affiliate, and call center relationships. Campaign support can include messaging optimization, landing-page guidance, CRM strategy, and hands-on coaching, while performance-based compensation aligns campaign costs with agreed results and helps reduce upfront financial risk.
Build a more accountable path from final expense marketing investment to customer conversations.
Compensation is tied to delivered results, helping align advertiser, agency, and vendor interests.
Founder Mark N. Dorf brings more than 25 years of experience across online and offline advertising campaigns.
Access relationships spanning publishers, CPA networks, portals, mobile, call centers, radio, TV, and print.
Receive practical coaching on messaging, landing-page efficiency, CRM strategy, and campaign optimization.
Experienced media professionals focused on measurable, partnership-driven customer acquisition.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
Final expense live transfers connect an interested consumer with an advertiser’s call center while the prospect is actively engaged. Instead of sending a contact for later follow-up, the program places the buyer and sales team together in a real-time phone conversation. This can help insurance agencies and IMOs respond to intent immediately and focus their agents on direct customer discussions.
Talk with Performance Media Strategies about performance-based final expense growth.
Tell us about your campaign goals and connect with our team to discuss a performance-based approach.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.