Media Planning & Buying
Build direct response media strategies across major portals, ad networks, and other channels, with campaign implementation, coaching, and optimization guidance tied to agreed performance outcomes.
Discover how Performance Media Strategies helps advertisers generate qualified leads through performance-based media planning, online campaigns, pay-per-call programs, live transfers, outbound telemarketing, and AI voice solutions. With more than 25 years of media and marketing experience, the agency connects campaign strategy, messaging, landing pages, CRM guidance, and measurable outcomes to help reduce financial risk and support sustainable customer acquisition.
Performance-based solutions connect campaign strategy, media channels, qualified prospects, and sales teams through coordinated lead generation programs.
Build direct response media strategies across major portals, ad networks, and other channels, with campaign implementation, coaching, and optimization guidance tied to agreed performance outcomes.
Reach interested consumers through radio, TV, print, internet, mobile, and call center affiliates, directing prospects toward calls, leads, and sales through coordinated multi-channel programs.
Connect qualified prospects with advertiser call centers in real time, helping turn online lead interest into immediate conversations between potential buyers and sales teams.
Coordinate outbound telemarketing through call center partners integrated with multiple media channels, while supporting messaging, landing page, CRM, and lead quality improvements.
Use conversational AI to answer calls, qualify prospects, respond to questions, schedule appointments, and transfer qualified opportunities to sales teams without missed-call gaps.
Manage online campaigns through publisher relationships and CPA networks, including strategy, media placement, landing page creation, and CRM coaching on a performance basis.
Performance Media Strategies combines online and offline media experience with campaign development, implementation, management, and optimization. Its performance-based compensation model is designed to reduce advertiser financial risk while aligning agency, advertiser, and vendor outcomes. From landing page efficiency and messaging to CRM strategy and call transfers, each program is shaped around qualified lead generation and measurable customer acquisition.
Get a coordinated lead generation partner focused on outcomes, qualified prospects, and responsible media investment.
Founder Mark N. Dorf brings more than 25 years of media and marketing experience across online and offline channels.
Performance-based compensation aligns payment with agreed results and is designed to reduce upfront advertiser financial risk.
Direct publisher, CPA network, portal, and call center relationships support coordinated campaign development across multiple channels.
Campaign coaching covers messaging, landing-page efficiency, CRM strategy, and optimization to support stronger lead quality.
Experienced media leadership guides performance-focused customer acquisition programs.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
Digital lead generation combines audience targeting, media placement, compelling messaging, landing pages, lead capture, and follow-up processes. Performance Media Strategies supports these areas through online campaign management, direct publisher and CPA network relationships, landing page creation, CRM coaching, and campaign optimization. Programs can also connect interested prospects with advertiser call centers through pay-per-call or live-transfer models.
Talk with Performance Media Strategies about a results-focused campaign approach.
Share your campaign goals with Performance Media Strategies and discuss a performance-based approach to qualified leads, calls, and customer acquisition.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.