Media Planning & Buying
Develop and implement direct response media strategies across major portals, ad networks, and multiple platforms, with optimization guidance for messaging, landing pages, and CRM strategies.
Performance Media Strategies helps advertisers generate qualified leads, customer calls, and measurable growth through performance-based digital marketing. From media planning and online lead generation to live transfers, outbound calling, and AI voice agents, campaigns are developed, managed, and optimized around agreed results. Serving advertisers across the US, the company aligns media strategy with business outcomes while reducing upfront financial risk.
Performance-based campaign development, media buying, lead generation, call transfers, telemarketing, and AI-powered speed-to-lead solutions.
Develop and implement direct response media strategies across major portals, ad networks, and multiple platforms, with optimization guidance for messaging, landing pages, and CRM strategies.
Reach interested consumers through radio, TV, print, internet, mobile, and call center affiliates, directing prospects toward advertisers seeking qualified leads and sales opportunities.
Connect qualified prospects directly with advertiser call centers in real time, helping turn online lead interest into immediate conversations between buyers and sales teams.
Manage outbound telemarketing campaigns through call center affiliates integrated with multiple media channels, while improving messaging, landing-page efficiency, CRM strategy, lead quality, and sales volume.
Use conversational AI to answer calls, qualify prospects, respond naturally, schedule appointments, and transfer qualified opportunities to sales teams without missing inbound lead activity.
Manage online lead generation through direct publisher relationships and major CPA networks, including campaign strategy, media placement, landing page creation, and CRM coaching.
Performance Media Strategies combines online and offline media expertise with direct-response campaign management to help advertisers generate qualified leads and new customers. Programs can include media planning, lead generation, landing page support, CRM guidance, call transfers, and campaign optimization. Its performance-based model is designed to reduce financial risk by aligning compensation with agreed results for advertisers across the US.
Build campaigns around measurable outcomes, qualified conversations, and aligned business interests.
Compensation is tied to agreed results, helping reduce advertiser financial risk and align campaign incentives.
Founder Mark N. Dorf brings more than 25 years of experience across online and offline marketing channels.
Publisher, portal, mobile, call center, radio, TV, print, and internet relationships support coordinated campaign development.
Campaign coaching covers messaging, landing-page efficiency, CRM strategies, and ongoing optimization for stronger performance.
Experienced leadership guiding measurable, performance-based customer acquisition campaigns.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
A digital marketing agency develops and manages online and performance-focused campaigns designed to attract prospects, generate leads, and support customer acquisition. Services may include media planning, advertising placement, landing page development, CRM guidance, lead qualification, call transfers, and campaign optimization. Performance Media Strategies focuses on direct-response programs where campaign activity is connected to measurable advertiser outcomes.
Speak with Performance Media Strategies about a results-focused marketing program.
Share your goals and campaign requirements, and Performance Media Strategies will discuss potential performance-based solutions.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.