Media Planning Buying
Develop and manage direct-response media strategies across major portals, ad networks, and multiple platforms, with campaign implementation, coaching, messaging guidance, landing-page review, and CRM strategy support.
Performance Media Strategies helps advertisers build measurable customer-acquisition campaigns through direct-response media planning, lead generation, pay-per-call programs, live transfers, telemarketing, and AI voice solutions. With performance-based compensation, hands-on coaching, and experience across online and offline channels, your marketing investment is aligned with agreed results while qualified prospects move efficiently toward conversations and conversions.
Performance-based strategies connect advertisers with qualified prospects through coordinated media, lead generation, calling, and campaign optimization.
Develop and manage direct-response media strategies across major portals, ad networks, and multiple platforms, with campaign implementation, coaching, messaging guidance, landing-page review, and CRM strategy support.
Reach interested consumers through a multi-channel network spanning radio, TV, print, internet, mobile, and call center affiliates, with custom programs designed around lead and sales goals.
Connect qualified prospects directly with advertiser call centers in real time, helping turn online interest into immediate conversations between potential buyers and sales teams.
Manage outbound campaigns through call center affiliates integrated with multiple media channels, combining lead generation and call transfers with coaching, messaging, landing-page, and CRM guidance.
Use conversational AI to answer calls, qualify prospects, respond naturally, schedule appointments, and transfer qualified opportunities to sales teams through a speed-to-lead solution.
Plan and manage online campaigns using direct publisher relationships and major CPA networks, supported by media placement, landing page creation, and CRM coaching on a performance basis.
Performance Media Strategies develops, implements, manages, and optimizes direct-response campaigns across online and offline channels. Advertisers can access media planning, qualified lead generation, pay-per-call, live transfers, telemarketing, and AI voice support through one coordinated partner. Hands-on coaching helps refine messaging, landing-page efficiency, and CRM strategy, while performance-based compensation aligns campaign economics with agreed results.
A results-focused partner combining media expertise, channel relationships, and practical campaign guidance.
Performance-based compensation aligns company incentives with agreed advertiser outcomes and helps reduce financial risk.
Founder Mark N. Dorf brings more than 25 years of experience across online and offline marketing channels.
Publisher, network, portal, mobile, broadcast, print, and call center relationships support coordinated campaigns.
Campaign guidance covers messaging, landing-page efficiency, CRM strategy, implementation, and ongoing optimization.
Experienced media leadership guides performance-focused customer acquisition.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
Performance-based marketing ties compensation to agreed campaign results rather than relying solely on upfront media spending. Performance Media Strategies develops and manages campaigns designed to generate qualified leads, calls, transfers, or customer opportunities. The specific performance metrics are established with the advertiser, creating an outcome-focused structure intended to align advertiser, agency, and vendor interests.
Talk with Performance Media Strategies about a performance-focused campaign.
Contact Performance Media Strategies to discuss your goals, channels, lead strategy, and performance-based marketing options.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.