Media Planning and Buying
Build direct-response media strategies across relevant platforms, with campaign implementation, optimization guidance, messaging support, landing-page advice, and CRM strategy coaching.
Travel and tourism brands need marketing that turns audience interest into measurable bookings, inquiries, and customer growth. Performance Media Strategies develops performance-based campaigns across online and offline channels, combining media planning, lead generation, pay-per-call programs, live transfers, and campaign optimization. With extensive direct-response experience, we help tourism advertisers connect qualified prospects with their sales teams while managing financial risk.

Performance-based marketing solutions help tourism advertisers reach interested audiences, generate qualified leads, and improve campaign outcomes.
Build direct-response media strategies across relevant platforms, with campaign implementation, optimization guidance, messaging support, landing-page advice, and CRM strategy coaching.
Connect tourism brands with interested consumers through a multi-channel pay-per-call network spanning radio, TV, print, internet, mobile, and call center affiliates.
Transfer qualified prospects directly to advertiser call centers in real time, helping move consumer interest from generated leads into immediate sales conversations.
Manage outbound telemarketing campaigns through call center partners integrated with radio, TV, print, internet, and mobile acquisition channels.
Use conversational AI voice agents to answer calls, qualify prospects, address questions, schedule appointments, and transfer qualified leads to sales teams.
Develop and manage online campaigns through publisher relationships and CPA networks, including media placement, landing pages, campaign strategy, and CRM coaching.
Performance Media Strategies helps travel and tourism advertisers create customer-acquisition programs aligned with agreed outcomes. From media planning and online lead generation to pay-per-call campaigns and live transfers, the agency supports campaign development, implementation, management, and optimization. Its performance-based compensation model is designed to reduce financial risk while connecting interested prospects with advertisers and their call centers.

Build campaigns around measurable outcomes, qualified prospects, and aligned marketing incentives.
Founder Mark N. Dorf brings more than 25 years of media and marketing experience across online and offline channels.
Performance-based compensation connects agency success with agreed advertiser outcomes and helps reduce financial risk.
Access relationships spanning publishers, CPA networks, portals, destination sites, and call center affiliates.
Receive practical coaching on messaging, landing-page efficiency, CRM strategy, and campaign optimization.
Experienced media leadership supports measurable, performance-based customer acquisition.

Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
Tourism marketing promotes destinations, travel products, hospitality offers, and related services to audiences who may be interested in planning or purchasing travel. Effective programs can combine media strategy, online advertising, lead generation, landing pages, call campaigns, and CRM support. Performance Media Strategies focuses on direct-response methods designed to connect interested prospects with advertisers and support measurable customer-acquisition outcomes.
Talk with the Performance Media Strategies team about measurable customer acquisition.
Share your marketing goals and campaign needs to discuss suitable performance-based solutions with the team.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.