Top Media Buying and Planning Agencies 2026

Explore performance-focused media buying and planning through Performance Media Strategies. The agency develops, implements, manages, and optimizes direct-response campaigns across online and offline channels, including digital media, television, radio, print, mobile, pay-per-call, and live transfers. With more than 25 years of founder-led media experience, campaigns are designed to connect spending with measurable advertiser outcomes.

Media planning team reviewing a multichannel advertising campaign dashboard

Our Media Buying and Planning Services

Performance Media Strategies connects advertisers with measurable customer acquisition programs across digital, traditional, mobile, and call-based channels.

Direct Response Planning

Develop direct-response media strategies across multiple platforms, combining campaign planning, implementation, coaching, and optimization advice for messaging, landing pages, and CRM strategies.

Pay Per Call Networks

Reach interested consumers through a multi-channel pay-per-call network spanning radio, television, print, internet, mobile, and call center affiliates, with programs tailored to lead and sales goals.

Live Transfer Programs

Connect qualified prospects directly with advertiser call centers through real-time call transfer programs designed to turn online lead interest into immediate conversations with sales teams.

Outbound Telemarketing

Manage outbound telemarketing campaigns through call center affiliates integrated with radio, television, print, internet, and mobile channels to support lead delivery and sales volume.

AI Voice Lead Response

Use conversational AI voice agents to answer calls, qualify prospects, respond to questions, schedule appointments, and transfer qualified opportunities to sales teams.

Online Lead Generation

Manage online lead generation through direct publisher relationships and major CPA networks, including media placement, landing page creation, campaign strategy, and CRM coaching.

Performance-Based Marketing

Turn Media Investment Into Results

Performance Media Strategies helps advertisers reduce financial risk by aligning compensation with agreed campaign results. From strategy and media placement to lead delivery, messaging refinement, landing-page efficiency, and CRM guidance, the agency supports the full customer-acquisition cycle. Its experience across online and offline channels helps create coordinated programs for advertisers seeking qualified leads, calls, transfers, and new customers.

Strategist analyzing performance media campaign results on a computer
The Performance Difference

Why Choose Performance Media Strategies?

A results-driven approach connects media strategy, customer acquisition, and advertiser outcomes.

Results Alignment

Performance-based compensation aligns agency incentives with agreed advertiser outcomes and helps reduce upfront media-spend risk.

Media Experience

Founder Mark N. Dorf brings more than 25 years of experience across online and offline advertising channels.

Multichannel Reach

Publisher, portal, CPA network, mobile, traditional media, and call center relationships support coordinated campaign opportunities.

Hands-On Guidance

Campaign coaching covers messaging, landing-page efficiency, CRM strategy, implementation, management, and optimization.

Meet The Leadership Team

Founder-led media expertise supports practical, results-focused campaign strategy.

Portrait of Mark N. Dorf, Founder of Performance Media Strategies

Mark N. Dorf

Founder

Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.

Frequently Asked Questions

What is a media buying agency?

A media buying agency helps advertisers plan, purchase, manage, and optimize advertising placements across channels such as internet, television, radio, print, and mobile. The agency evaluates opportunities, coordinates campaign execution, and works to place messages in front of relevant audiences. Performance Media Strategies focuses on direct-response marketing, lead generation, pay-per-call programs, and campaign outcomes.

What does a media buying agency do?

How does Performance Media Strategies charge for media buying?

What types of media channels can be included in a campaign?

What is pay-per-call advertising?

What are live transfer lead programs?

Can media planning include online lead generation?

Does the agency provide campaign optimization support?

Ready To Discuss Your Media Goals?

Talk with Performance Media Strategies about a performance-based campaign approach.

Plan Your Next Media Campaign

Contact Performance Media Strategies to discuss your goals, channels, lead strategy, and performance-based marketing options.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.