Media Planning & Buying
Build and manage direct response media strategies across major portals and ad networks, with campaign implementation, optimization advice, and performance-based compensation tied to agreed results.
Performance Media Strategies develops and manages direct digital marketing campaigns designed to generate qualified leads, customer calls, and measurable results. From media planning and online lead generation to live transfers, AI voice agents, and CRM guidance, our performance-based approach helps advertisers reduce financial risk while connecting with interested prospects across digital and multi-channel environments.
Performance-based solutions connect advertisers with qualified prospects through digital, voice, media, and lead-generation channels.
Build and manage direct response media strategies across major portals and ad networks, with campaign implementation, optimization advice, and performance-based compensation tied to agreed results.
Reach interested consumers through radio, television, print, internet, mobile, and call center affiliates, creating custom campaigns designed around lead and sales volume goals.
Connect qualified leads directly with advertiser call centers in real time, helping convert online interest into immediate conversations between prospects and sales teams.
Coordinate outbound telemarketing through call center affiliates integrated with multiple media channels, supported by messaging optimization, landing page review, and CRM strategy guidance.
Use conversational AI agents to answer calls, qualify prospects, respond to questions, schedule appointments, and transfer qualified opportunities to sales teams.
Manage online lead campaigns through publisher relationships and CPA networks, including strategy, media placement, landing page creation, and CRM coaching on a performance basis.
Direct digital marketing works best when strategy, media placement, messaging, landing pages, and follow-up operate together. Performance Media Strategies provides hands-on campaign development, implementation, management, coaching, and optimization across online and offline channels. Its results-driven model is designed to reduce advertiser financial risk while generating qualified leads, customer calls, and new business through agreed performance outcomes.
Get a direct-response partner focused on campaign performance, qualified opportunities, and aligned outcomes.
Founder Mark N. Dorf brings more than 25 years of media and marketing experience across online and offline channels.
Performance-based compensation is tied to delivered results, helping reduce financial risk for advertisers and agencies.
Access relationships spanning publishers, CPA networks, portals, mobile, radio, television, print, and call centers.
Receive practical coaching on messaging, landing-page efficiency, CRM strategy, and campaign optimization throughout execution.
Experienced media leadership supports campaigns from strategy through optimization.
Founder
Mark N. Dorf is the founder of Performance Media Strategies and a media veteran with more than 25 years of experience managing and orchestrating advertising campaigns across both online and offline marketing channels. Throughout his career, Mark has built extensive relationships with direct publishers, CPA networks, content providers, ISPs, portals, and destination sites, giving his clients access to a robust multi-channel Pay Per Call network spanning radio, TV, print, internet, mobile, and call center affiliates. He created the company's performance-based model to minimize advertiser financial risk while aligning the interests of advertisers, agencies, and vendors in a true win-win-win relationship. Mark is deeply committed to helping businesses across the country achieve measurable, results-driven growth through strategic, data-informed media planning and hands-on campaign coaching.
Direct marketing is an approach that communicates with potential customers through channels designed to generate a measurable response, such as a lead, call, inquiry, or sale. Direct digital marketing may use online media, landing pages, mobile channels, email, call programs, and CRM strategies. Performance Media Strategies focuses on connecting interested prospects with advertisers and evaluating campaigns against agreed outcomes.
Discuss your goals with a performance marketing specialist.
Tell us about your goals, audience, channels, and desired outcomes so our team can discuss a suitable performance-based approach.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.
For immediate assistance, feel free to give us a direct call at 301.881.8333. You can also send us a quick email at contact@performancemediastrategies.com.